How do you persuade skeptical scientists that your product or service is worth their time and money? Join us to learn from Sushmita Venkatraman, Lead Strategist at Linus, a strategic marketing agency that specializes exclusively in life science and healthcare marketing. Sushmita will describe the "Persuading Scientists" model that Linus uses to influence scientists and clinicians to take action. She will present selected case studies on how companies have obtained catalytic results using the model along with proven story-telling techniques.
Where & When
Room 212, Byers Hall, UCSF Mission Bay (1700 4th St., San Francisco)
Noon to 1:00 PM, Thursday, March 14
About the Speaker
Sushmita Venkatraman is Head of Strategy at the Linus Group.
As a Client Strategist, she works with inspiring visionaries in Fortune 500 companies to help accelerate their marketing goals by turning consumer data, audience research and trends into creative and actionable messaging and positioning insights supporting the execution of content-centric marketing campaigns for brands and products.