There are many decisions to be made from now until launch. This discussion will cover the role of product marketing in medtech and the critical milestones for preparing your product for launch, from crafting a compelling value proposition to developing strategies for the key stakeholders involved in the buying process. Attendees will leave with a clear overview of how product marketing can be used as a strategic element in a company’s long term success.
Where and When
Room 212, Byers Hall, UCSF Mission Bay (1700 4th St., San Francisco)
5:00-7:00 pm, Thursday, April 13
5:00-6:00 pm: Talk and Q&A
6:00 pm onward: Networking
About the Speaker
Laura Parmer-Lohan, MBA, is a founder of Ruckus Partners a consulting firm specializing in marketing and reimbursement for medtech innovation. She is a marketing leader who has demonstrated capabilities from product portfolio strategy development to product launch to revenue generating product lifecycle marketing. Laura specializes in uncovering customer needs and connecting this with the product marketing strategy to motivate the customer to action. She has led or participated in the launch of more than 24 products from cardiovascular therapeutic devices, type 2 diabetes first-in-class biopharmaceutical to specialty oncology reference lab test services and digital health apps.
Laura is an advisor for LaunchPad Digital Health, FAST program mentor for California Life Sciences Association, guest instructor for UCSF/UCB MTM Program and Haas School of Business MBA/MPH Program and the events co-lead for MedtechWomen.
Her former roles include marketing leadership at diaDexus, Sequenta, Genoptix (now Novartis), Amylin (now AstraZeneca), and Guidant (now Abbott Vascular). She received her MBA from UC Berkeley, Haas School of Business, and her bachelor of arts from UC Santa Cruz.